Act-On vs Cheq (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Cheq does not list a price
Free plan
Tie
Neither has one
Higher rating
Cheq
4.2 against 4.4
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Act-On	Cheq
Our rating	4.2	4.4Better
Starts at	$900/mo	Not listed
Free plan	No	No
Category	Marketing	Marketing
Plans	From $900/mo	See pricing
Key features	AI Create for brand-compliant marketing copy Adaptive Send for per-contact send times Predictive lead scoring from engagement history InSite web agent for visitor questions Agentic data analysis with conversational charts	Real-time bot and fraud detection on web forms and ad clicks Three-layer Traffic, Threat, and Identity Intelligence engine Ad-fraud prevention to protect paid marketing spend Lead and pipeline data-quality filtering before records hit a CRM Transaction fraud prevention for e-commerce and checkout flows
Pros	AI features are named and described one by one Charged by contacts emailed, with unlimited stored contacts Template sharing for franchise and branch models	Backed by a decade of operation and $183M in funding, unusual maturity for this category Three-layer detection approach goes beyond straightforward bot-blocking scripts Serves both marketing-quality and security use cases from one platform
Cons	Starts at $900 a month, high for small teams No free plan or self-serve trial named Enterprise pricing requires a quote	No published pricing; not accessible for smaller businesses to self-serve Enterprise sales cycle means a demo commitment before any evaluation Broad go-to-market security positioning can obscure which specific problem it solves for a given buyer
Company	Act-On Software	CHEQ, founded 2016

Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.

FAQ

Questions people ask

Is Act-On better than Cheq?

In our reviews Act-On scores 4.2 and Cheq scores 4.4. The better pick depends on the job. Act-On: Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. Cheq: Go-to-market security platform using AI to separate legitimate customers from bots, fraud, and fake form submissions.

Which is cheaper, Act-On or Cheq?

Act-On: from $900/mo. Cheq: see pricing.

Do Act-On and Cheq have free plans?

Neither lists a free plan.

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