Apollo.io vs Reply.io (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Reply.io
From $20/mo against from $49/mo
Free plan
Apollo.io
Only Apollo.io has one
Higher rating
Apollo.io
4.5 against 4.1
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Apollo.io	Reply.io
Our rating	4.5Better	4.1
Starts at	$49/mo	$20/moBetter
Free plan	YesBetter	No
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	From $49/mo	From $20/mo
Key features	Database of 230M+ contacts and 30M+ companies AI-powered multichannel outreach sequencing Lead routing and CRM syncing Call summaries and deal pipeline tracking Free tier for limited use	Jason, an autonomous AI sales development agent Personalised outreach drawing on a large prospect database Automated meeting booking Mature deliverability and sequencing infrastructure Free trial before subscription
Pros	Extensive, verified contact and company database Combines several sales tools into one platform Free tier available to start	Established platform rather than an untested entrant Personalisation grounded in real prospect data Frees human sellers for conversations that are progressing
Cons	Not a data analytics or BI tool despite its category placement here Best evaluated against sales prospecting competitors, not analytics tools Full value requires active outbound sales activity, not data analysis needs	Outreach compliance under GDPR and CAN-SPAM remains your responsibility Deliverability pressure on cold outreach keeps increasing
Company	Apollo.io, founded 2015

Prices come from each vendor's pricing page, last checked 20260806. Check the vendor before you buy.

FAQ

Questions people ask

Is Apollo.io better than Reply.io?

In our reviews Apollo.io scores 4.5 and Reply.io scores 4.1. The better pick depends on the job. Apollo.io: Actually a sales prospecting platform, not a data analytics tool. Reply.io: Jason, an AI SDR agent handling personalised outreach and meeting booking at scale.

Which is cheaper, Apollo.io or Reply.io?

Reply.io has the lower starting price: from $49/mo for Apollo.io and from $20/mo for Reply.io.