Botify vs Lumar (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Botify does not list a price
Free plan
Tie
Neither has one
Higher rating
Botify
4.4 against 4.1
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Botify	Lumar
Our rating	4.4Better	4.1
Starts at	Not listed	Not listed
Free plan	No	No
Category	SEO	SEO
Plans	See pricing	See pricing
Key features	Combines classic technical SEO with AI-search and GEO tracking in one platform PageWorkers and SpeedWorkers automate deployment and bot-rendering optimization AgenticCatalog enriches product feeds for AI shopping agents Botify Assist AI copilot for content and technical issue resolution Official Google and Microsoft Bing partner status	Analyze - crawl and analyse sites at any scale with prioritised issues Monitor - track metrics and trends across multiple domains Protect - automated website QA to stop regressions reaching production Impact - demonstrate the results of optimization work GEO toolkit with AI search metrics for citation by answer engines
Pros	Fourteen-year operating history predates the GEO trend entirely Combines technical SEO and GEO in one platform rather than requiring two tools Official search-engine partner status, unusual in this category	Protect prevents regressions rather than reporting them after the damage GEO metrics address AI search visibility, which most SEO tools do not measure Accessibility and SEO in one platform instead of two vendors
Cons	Pricing isn't published, requires a sales conversation Enterprise scope and depth exceed what a small site needs No free trial or free tier to test before committing	No public pricing - enterprise quoted Scale-justified: overkill for a single small site Still mid-rebrand from Deepcrawl, so older documentation uses the former name
Company	Botify, founded 2012	Lumar

Prices come from each vendor's pricing page, last checked 20260831. Check the vendor before you buy.

FAQ

Questions people ask

Is Botify better than Lumar?

In our reviews Botify scores 4.4 and Lumar scores 4.1. The better pick depends on the job. Botify: Fourteen years of enterprise technical SEO, rebuilt around agentic AI search. Lumar: Enterprise website optimization - crawl, monitor, QA and report across SEO, accessibility and the new GEO metrics for being cited by AI search.

Which is cheaper, Botify or Lumar?

Botify: see pricing. Lumar: see pricing.

Do Botify and Lumar have free plans?

Neither lists a free plan.

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