Lumar vs Profound (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Lumar does not list a price
Free plan
Tie
Neither has one
Higher rating
Profound
4.1 against 4.3
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Lumar	Profound
Our rating	4.1	4.3Better
Starts at	Not listed	Not listed
Free plan	No	No
Category	SEO	SEO
Plans	See pricing	Starter$99/mo Growth$399/mo
Key features	Analyze - crawl and analyse sites at any scale with prioritised issues Monitor - track metrics and trends across multiple domains Protect - automated website QA to stop regressions reaching production Impact - demonstrate the results of optimization work GEO toolkit with AI search metrics for citation by answer engines	Agents: autonomous AI workers executing optimization tasks directly Aim feature prioritizing high-impact weekly projects automatically Agent Analytics tracking how AI crawlers interact with a site Free one-time AEO Report available without a paid plan Operating since 2023
Pros	Protect prevents regressions rather than reporting them after the damage GEO metrics address AI search visibility, which most SEO tools do not measure Accessibility and SEO in one platform instead of two vendors	Agents execute optimization work directly rather than only recommending it Aim turns raw monitoring data into a concrete, prioritized action plan Tracks AI crawler behavior specifically, a technical layer competitors often skip
Cons	No public pricing - enterprise quoted Scale-justified: overkill for a single small site Still mid-rebrand from Deepcrawl, so older documentation uses the former name	Full pricing requires a sales conversation rather than published tiers Free report is a one-time snapshot, not an ongoing free tier Autonomous agent actions require trust in the tool's judgment on live content
Company	Lumar	Profound, founded 2023

Prices come from each vendor's pricing page, last checked 20260831. Check the vendor before you buy.

FAQ

Questions people ask

Is Lumar better than Profound?

In our reviews Lumar scores 4.1 and Profound scores 4.3. The better pick depends on the job. Lumar: Enterprise website optimization - crawl, monitor, QA and report across SEO, accessibility and the new GEO metrics for being cited by AI search. Profound: Deploys autonomous AI agents to act on AI-search visibility, not just report on it.

Which is cheaper, Lumar or Profound?

Lumar: see pricing. Profound: see pricing.

Do Lumar and Profound have free plans?

Neither lists a free plan.

More comparisons

Lumar compared with

All Lumar alternatives

Profound compared with

All Profound alternatives