Shortlist by what you need
Start here if you know why you are leaving Lumar.
Want the closest match?
Visby AIMost similar to Lumar in what it does, its category and its price.
Visit (opens Visby AI in a new tab)Need a free plan?
Ecommerce BoosterHas a free plan, rated 4.0 out of 5. Lumar has none.
Visit (opens Ecommerce Booster in a new tab)Want the lowest price?
Autoblogging.aiFrom $12/mo, the lowest starting price here.
Visit (opens Autoblogging.ai in a new tab)Want the best rated?
BotifyRated 4.4 out of 5 in our review, against 4.1 for Lumar.
Visit (opens Botify in a new tab)
At a glance
Green means better than Lumar, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 LumarBaseline | 4.1 | Not listed | No | Enterprise website optimization - crawl, monitor, QA and report across SEO, accessibility and the new GEO metrics for being cited by AI search. | |
| Visby AI | 4.2+0.1 | $79/mo | No | Turns AI-visibility gaps into a prioritized task list, synced to your existing SEO data | vs Lumar |
| Botify | 4.4+0.3 | Not listed | No | Fourteen years of enterprise technical SEO, rebuilt around agentic AI search | vs Lumar |
| Ecommerce Booster | 4.0−0.1 | $29.99/mo | YesLumar has none | Shopify audit app from Semrush that scores product pages and generates AI fixes for text, images, and page speed. | vs Lumar |
 Profound | 4.3+0.2 | Not listed | No | Deploys autonomous AI agents to act on AI-search visibility, not just report on it | vs Lumar |
| Autoblogging.ai | 3.3−0.8 | $12/mo | No | Godlike Mode runs SERP and competitor analysis before writing, then publishes with one click to WordPress - 40,000+ creators, 1M+ articles generated, GEO optimization for AI Overview citations built in. | vs Lumar |
 Kixely | 3.8−0.3 | Not listed | No | Predicts your actual Google ranking for a set of SEO actions before you take them - keyword research, technical SEO and paid-to-organic analysis in one model. | vs Lumar |
 Semji | 4.2+0.1 | Not listed | No | Bridges traditional SEO and AI-search optimization, and fact-checks its own AI content | vs Lumar |
 RankNow.ai | 3.4−0.7 | Free | YesLumar has none | 13 AI tools for keyword research, rank tracking, and SEO audits - plus an AEO Analyzer that shows how ChatGPT, Claude, Gemini, and Perplexity actually see your content. | vs Lumar |
The alternatives in detail
In order of how closely each one matches Lumar.
Visby AI
4.2$79/mo
vs Lumar+0.1
Turns AI-visibility gaps into a prioritized task list, synced to your existing SEO data.
- Automatically generated GEO tasks ranked by likely impact
- Integration with Google Analytics, Google Search Console, and Ahrefs
- Tracking across ChatGPT, Claude, and Gemini
Prescriptive, ranked task list goes beyond monitoring-only competitors
No free plan to test before committing
Botify
4.4Not listed
vs Lumar+0.3
Fourteen years of enterprise technical SEO, rebuilt around agentic AI search.
- Combines classic technical SEO with AI-search and GEO tracking in one platform
- PageWorkers and SpeedWorkers automate deployment and bot-rendering optimization
- AgenticCatalog enriches product feeds for AI shopping agents
Fourteen-year operating history predates the GEO trend entirely
Pricing isn't published, requires a sales conversation
Ecommerce Booster
4.0$29.99/mo
vs Lumar−0.1Free plan
Shopify audit app from Semrush that scores product pages and generates AI fixes for text, images, and page speed.
- Full Shopify store crawl scoring text, images, speed, and accessibility
- 50+ product-page optimization recommendations per audit
- AI-generated product descriptions and meta text
Backed by Semrush's SEO data and auditing engine rather than a standalone startup's smaller dataset
Limited to Shopify stores, with no support for other ecommerce platforms
Profound
4.3Not listed
vs Lumar+0.2
Deploys autonomous AI agents to act on AI-search visibility, not just report on it.
- Agents: autonomous AI workers executing optimization tasks directly
- Aim feature prioritizing high-impact weekly projects automatically
- Agent Analytics tracking how AI crawlers interact with a site
Agents execute optimization work directly rather than only recommending it
Full pricing requires a sales conversation rather than published tiers
Autoblogging.ai
3.3$12/mo
vs Lumar−0.8
Godlike Mode runs SERP and competitor analysis before writing, then publishes with one click to WordPress - 40,000+ creators, 1M+ articles generated, GEO optimization for AI Overview citations built in.
- Godlike Mode with real SERP and competitor analysis
- Bulk generation of up to 500 articles via CSV
- GEO optimization and AI Overview citation tracking
Real, substantial scale (40,000+ users, 1M+ articles)
High-volume auto-generated content needs editorial review for accuracy and voice
Kixely
3.8Not listed
vs Lumar−0.3
Predicts your actual Google ranking for a set of SEO actions before you take them - keyword research, technical SEO and paid-to-organic analysis in one model.
- Content Rank Predictor for ranking potential before publishing
- AI-driven keyword research at scale
- Technical SEO change-impact simulation
Predicts ranking impact before a change, not after
Predictions model a black-box search algorithm - not a guarantee of actual ranking
Semji
4.2Not listed
vs Lumar+0.1
Bridges traditional SEO and AI-search optimization, and fact-checks its own AI content.
- Combines traditional SEO and Generative Engine Optimization in one platform
- Built-in fact-checking for AI-generated content accuracy
- AI Agents automating content production workflows
Combines traditional SEO and GEO rather than treating AI-search as a separate product
Full pricing requires a sales conversation rather than published tiers
RankNow.ai
3.4Free
vs Lumar−0.7Free plan
13 AI tools for keyword research, rank tracking, and SEO audits - plus an AEO Analyzer that shows how ChatGPT, Claude, Gemini, and Perplexity actually see your content.
- AI chat for keyword research, SERP analysis, and content planning
- AEO Analyzer - see how AI search engines interpret your content
- Rank Tracker and Site Audit across 13 integrated tools
AEO Analyzer addresses AI-search visibility, ahead of most traditional SEO tools
Paid tier pricing isn't detailed on the main page
FAQ
Questions people ask
Is Lumar free?
Lumar does not list a free plan. Check its pricing page for current plans.
What is the best free alternative to Lumar?
Ecommerce Booster is the highest-rated alternative here with a free plan (4.0 out of 5). Other free options: RankNow.ai.
What is the cheapest alternative to Lumar?
Among paid plans, Autoblogging.ai has the lowest starting price (from $12/mo). If you need it free, start with Ecommerce Booster.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.