Ecommerce Booster vs Lumar (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Lumar does not list a price
Free plan
Ecommerce Booster
Only Ecommerce Booster has one
Higher rating
Lumar
4.0 against 4.1
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Ecommerce Booster	Lumar
Our rating	4.0	4.1Better
Starts at	$29.99/mo	Not listed
Free plan	YesBetter	No
Category	SEO	SEO
Plans	From $29.99/mo	See pricing
Key features	Full Shopify store crawl scoring text, images, speed, and accessibility 50+ product-page optimization recommendations per audit AI-generated product descriptions and meta text Automatic image background removal and quality enhancement Ranked, ready-to-implement fix checklist	Analyze - crawl and analyse sites at any scale with prioritised issues Monitor - track metrics and trends across multiple domains Protect - automated website QA to stop regressions reaching production Impact - demonstrate the results of optimization work GEO toolkit with AI search metrics for citation by answer engines
Pros	Backed by Semrush's SEO data and auditing engine rather than a standalone startup's smaller dataset Free install tier lets merchants test real audit results before paying Bundles text, image, and speed fixes in one audit instead of three separate tools	Protect prevents regressions rather than reporting them after the damage GEO metrics address AI search visibility, which most SEO tools do not measure Accessibility and SEO in one platform instead of two vendors
Cons	Limited to Shopify stores, with no support for other ecommerce platforms Free tier's limited AI enhancements push active users toward the paid plan fast A bolt-on app from a larger SEO suite rather than a purpose-built ecommerce specialist	No public pricing - enterprise quoted Scale-justified: overkill for a single small site Still mid-rebrand from Deepcrawl, so older documentation uses the former name
Company	Semrush, founded 2023	Lumar

Prices come from each vendor's pricing page, last checked 20260831. Check the vendor before you buy.

FAQ

Questions people ask

Is Ecommerce Booster better than Lumar?

In our reviews Ecommerce Booster scores 4.0 and Lumar scores 4.1. The better pick depends on the job. Ecommerce Booster: Shopify audit app from Semrush that scores product pages and generates AI fixes for text, images, and page speed. Lumar: Enterprise website optimization - crawl, monitor, QA and report across SEO, accessibility and the new GEO metrics for being cited by AI search.

Which is cheaper, Ecommerce Booster or Lumar?

Ecommerce Booster: from $29.99/mo. Lumar: see pricing.

Do Ecommerce Booster and Lumar have free plans?

Only Ecommerce Booster has a free plan.

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