Lumar is the platform formerly known as Deepcrawl – the rebrand is displayed on the site itself. It handles website optimization at enterprise scale across SEO, accessibility and site health.
Four apps divide the work. Analyze crawls a site at any scale, surfacing and prioritising issues for a wider web team. Monitor tracks changes and trends across core metrics and multiple domains in one place. Protect automates QA testing so new problems do not reach production – the most valuable of the four, since preventing a regression beats finding it after it has cost traffic. Impact demonstrates the results of optimization work, which is how these projects get funded.
The current addition is a GEO toolkit with AI search metrics, aimed at whether your content gets understood and cited by AI answer engines rather than only ranked by search. That is a real and largely unmeasured problem, and worth evaluating on its own terms. Accessibility (A11y) coverage sits alongside. This is enterprise tooling – pricing is quoted, and the scale justification is many domains or a very large site.
