Shortlist by what you need
Start here if you know why you are leaving Gladly.
Want the closest match?
AiseraMost similar to Gladly in what it does, its category and its price.
Visit (opens Aisera in a new tab)Want the lowest price?
Freddy AIFrom $15/mo, the lowest starting price here.
Visit (opens Freddy AI in a new tab)Want the best rated?
Zendesk AIRated 4.4 out of 5 in our review, against 4.3 for Gladly.
Visit (opens Zendesk AI in a new tab)
At a glance
Green means better than Gladly, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 GladlyBaseline | 4.3 | Not listed | No | Organizes support around the customer, not the ticket | |
| Aisera | 4.3Same | Not listed | No | One platform for customer support, IT, and HR service requests | vs Gladly |
 Forethought | 4.3Same | Not listed | No | Ticket triage and agent-assist, alongside autonomous resolution | vs Gladly |
| Freddy AI | 4.4+0.1 | $15/mo | No | Freshworks' AI layer, spanning support and its wider business suite | vs Gladly |
 Thena | 4.2−0.1 | Not listed | No | B2B support conducted through shared Slack channels | vs Gladly |
 Kustomer | 4.2−0.1 | $89/mo | No | Acquired by Meta in 2022, then spun back out independent in 2023 | vs Gladly |
 Capacity | 4.2−0.1 | Not listed | No | A unified CX automation platform that deflects support tickets, calls, and emails through one AI Knowledge Layer connecting a company's existing systems. | vs Gladly |
| Zendesk AI | 4.4+0.1 | $55/mo | No | AI layered onto the platform that helped define ticketing software | vs Gladly |
 Ada | 4.2−0.1 | Not listed | No | A Toronto customer service platform since before generative AI existed | vs Gladly |
The alternatives in detail
In order of how closely each one matches Gladly.
Aisera
4.3Not listed
vs GladlySame
One platform for customer support, IT, and HR service requests.
- Covers customer support, IT help desk, and HR service requests
- Autonomous resolution, not just answering questions
- One platform across multiple internal and external functions
Cross-department scope reduces the need for multiple separate tools
No free tier or transparent self-serve pricing
Forethought
4.3Not listed
vs GladlySame
Ticket triage and agent-assist, alongside autonomous resolution.
- Autonomous resolution through its Solve product
- Agent-assist features for human support agents
- Ticket triage and intelligent routing
Covers both autonomous resolution and human agent efficiency in one platform
No free tier or transparent self-serve pricing
Freddy AI
4.4$15/mo
vs Gladly+0.1
Freshworks' AI layer, spanning support and its wider business suite.
- AI layer spanning Freshworks' support, sales, and IT products
- Ticket summarization and suggested responses
- Autonomous resolution for common support questions
Consistent AI experience for companies already using multiple Freshworks products
Full value depends on already using Freshworks products
Thena
4.2Not listed
vs Gladly−0.1
B2B support conducted through shared Slack channels.
- AI-powered support automation built for Slack Connect
- Designed for B2B SaaS support conversations, not consumer web widgets
- Triage and resolution within existing Slack channels
Genuinely native to a common B2B support workflow other tools don't address directly
No free tier or transparent self-serve pricing
Kustomer
4.2$89/mo
vs Gladly−0.1
Acquired by Meta in 2022, then spun back out independent in 2023.
- Customer-centric, unified timeline organization
- Acquired by Meta in 2020-2022, then spun off independent in 2023
- Independent operation with new funding raised in 2025
Customer-centric timeline architecture similar to other well-regarded platforms
No free tier or transparent self-serve pricing
Capacity
4.2Not listed
vs Gladly−0.1
A unified CX automation platform that deflects support tickets, calls, and emails through one AI Knowledge Layer connecting a company's existing systems.
- Shared AI Knowledge Layer connecting existing systems, data, and documentation
- Automated ticket, call, and email deflection across channels
- Real-time agent assist during live support conversations
Long track record dating back to 2017 with 20,000+ customers
No published pricing, buyers must go through a sales quote process
Zendesk AI
4.4$55/mo
vs Gladly+0.1
AI layered onto the platform that helped define ticketing software.
- AI resolution, agent-assist, and routing built into an established platform
- Operating since 2007, predating the AI support category entirely
- Grounded in a company's own historical ticket data
Decades of ticketing platform maturity underlying the newer AI features
No free tier for AI features specifically
Ada
4.2Not listed
vs Gladly−0.1
A Toronto customer service platform since before generative AI existed.
- No-code automated resolution builder
- Operating since 2016, predating the generative AI wave
- Resolution-rate tracking rather than pure deflection metrics
Long track record refining automated customer service specifically
No free tier or self-serve signup
FAQ
Questions people ask
Is Gladly free?
Gladly does not list a free plan. Check its pricing page for current plans.
What is the cheapest alternative to Gladly?
Among paid plans, Freddy AI has the lowest starting price (from $15/mo).
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.