Thena, founded in 2022, addresses a specific pattern common in B2B software: a growing number of companies now handle customer support with their business clients directly through shared Slack channels, Slack Connect, rather than a traditional web-based ticketing portal, and Thena builds AI-powered support automation specifically around that Slack-native workflow.
That focus matters to a specific type of company: B2B SaaS vendors whose customers already expect support conversations inside a shared Slack channel rather than filing a ticket through a separate portal, a workflow general-purpose helpdesk tools built around web widgets and email don't handle as natively. AI automation triages and resolves common requests within that same Slack-based flow.
There's no free tier; Thena sells through enterprise contracts. For a B2B software company whose customer support already happens primarily through shared Slack channels, Thena's Slack-native design fits that existing workflow more directly than a support platform built primarily around a website widget or email queue.
