Haptik, part of Jio, builds enterprise customer experience agents across voice and digital: customer service, sales, booking and lead qualification agents, plus an Agent Studio for constructing your own.
Leading on voice – “no more press 1, press 2” – is the right emphasis, because the phone menu is where customer experience is genuinely worst and has been for thirty years. Chat widgets are a solved problem with many good options; the IVR tree that makes callers press four buttons to reach someone who asks the same questions again is the part everyone actually hates, and it survives because replacing it was hard until recently.
Scale is worth knowing here: Haptik operates at Indian telecom volumes, which is a meaningful proving ground for voice systems handling accent and language variation. Two evaluation points – test with the accents and code-switching your actual callers use, not clean demo audio, and check what happens when a caller simply asks for a person, because that path decides whether the deployment is experienced as an improvement.
