Hoop is an AI retention agent embedded directly in helpdesk platforms (Gorgias, Zendesk, Recharge, Skio): when a subscriber requests a cancellation, it asks why before confirming, generates a personalized save offer based on the stated reason and customer segment, and can automatically apply billing changes – pauses, discounts, plan swaps – directly to the subscription. It also provides retention analytics on save rates, cancellation reasons and revenue retained. It’s built by the team behind Trello and backed by Index Ventures.
Intercepting the cancellation flow itself, rather than a generic exit survey after someone has already left, is what actually creates a chance to retain the customer – by the time a subscriber has fully canceled, the opportunity to offer a relevant save deal has already passed. Segmenting the save offer by the actual cancellation reason, not one generic discount for everyone, also means the offer addresses the real reason someone was leaving rather than a blanket incentive.
Automated retention offers need to stay genuinely relevant to be effective and not just annoying friction in front of a cancellation someone has already decided on – over-aggressive retention tactics can damage trust with customers who have legitimate reasons to leave. Pricing isn’t publicly listed on the page checked.
