Lasso AI is a B2B sales-prospecting platform built to find verified decision-maker contacts across companies that other databases miss. Founded in 2018 and based in San Francisco, Lasso grew out of Demand Inc., a sales-development agency that had already booked more than 100,000 meetings and generated over $7 billion in pipeline for clients like Salesforce, HP, and AWS before Lasso became a standalone product.
Lasso claims to index every business that has a website, a LinkedIn page, and at least one employee, parsing roughly 30 million companies and 500 million professional profiles to surface contacts within milliseconds of a search. Rather than charging per seat, the platform uses usage-based pricing so a whole sales team can share access without paying for individual licenses.
The product fits sales and revenue teams that have exhausted the contacts available in mainstream databases like ZoomInfo or Apollo and need incremental, previously unlisted prospects. Lasso starts at $49 a month with no free tier, positioned as cheaper than seat-based competitors for teams needing broad access.
