Apollo.io vs Terrakotta (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Terrakotta does not list a price
Free plan
Apollo.io
Only Apollo.io has one
Higher rating
Apollo.io
4.5 against 3.9
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Apollo.io	Terrakotta
Our rating	4.5Better	3.9
Starts at	$49/mo	Not listed
Free plan	YesBetter	No
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	From $49/mo	See pricing
Key features	Database of 230M+ contacts and 30M+ companies AI-powered multichannel outreach sequencing Lead routing and CRM syncing Call summaries and deal pipeline tracking Free tier for limited use	Power dialer with CRM integration Commercial property database with owner and tenant research PropGPT research assistant AI skip tracing for owner phone numbers Voice-cloned automated voicemails and a Chrome extension
Pros	Extensive, verified contact and company database Combines several sales tools into one platform Free tier available to start	Skip tracing attacks the actual bottleneck in CRE prospecting Database and dialer in one place rather than two subscriptions Used at Cushman & Wakefield, CBRE and Avison Young
Cons	Not a data analytics or BI tool despite its category placement here Best evaluated against sales prospecting competitors, not analytics tools Full value requires active outbound sales activity, not data analysis needs	No published pricing Voice-cloned voicemails to uncontacted owners deserve careful thought Skip traced numbers vary in accuracy and cold calling rules vary by jurisdiction
Company	Apollo.io, founded 2015	Terrakotta, Inc.

Prices come from each vendor's pricing page, last checked 20260814. Check the vendor before you buy.

FAQ

Questions people ask

Is Apollo.io better than Terrakotta?

In our reviews Apollo.io scores 4.5 and Terrakotta scores 3.9. The better pick depends on the job. Apollo.io: Actually a sales prospecting platform, not a data analytics tool. Terrakotta: Dialer, property database and skip tracing for commercial real estate brokers.

Which is cheaper, Apollo.io or Terrakotta?

Apollo.io: from $49/mo. Terrakotta: see pricing.

Do Apollo.io and Terrakotta have free plans?

Only Apollo.io has a free plan.

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