Backstory vs Twenty (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Backstory does not list a price
Free plan
Twenty
Only Twenty has one
Higher rating
Twenty
3.4 against 4.2
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Backstory	Twenty
Our rating	3.4	4.2Better
Starts at	Not listed	$9/mo
Free plan	No	YesBetter
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	See pricing	From $9/mo
Key features	Automatic activity capture across CRM, email, calls, and meetings Deal scoring against the real MEDDPICC sales framework MCP integration answering questions inside Claude, ChatGPT, and Copilot Activity-backed pipeline health and deal-risk monitoring Consumption-based pricing rather than per-seat	Custom objects, fields and composable data models No-code workflow automation MCP server for Claude, ChatGPT and Cursor TypeScript apps framework for extensions Self-hosting or managed cloud, with Salesforce and HubSpot migration
Pros	Genuine rebrand with continuity - same product and data infrastructure as People.ai Grounded in a real, established sales methodology (MEDDPICC), not a proprietary black box Native MCP integration meets sales teams where they already work	Self-hosting removes the vendor's leverage over your own data MCP access so assistants can work the CRM directly Migration tooling from the incumbents you are leaving
Cons	Specific pricing tiers aren't detailed on the site Value depends on already having consistent CRM and communication-tool usage to analyze Consumption-based pricing can be less predictable than a flat per-seat model	Self-hosting means owning backups and uptime for a system sales depends on Smaller integration ecosystem than the established CRMs Customisability is work before it is a benefit
Company	Backstory	Twenty

Prices come from each vendor's pricing page, last checked 20260826. Check the vendor before you buy.

FAQ

Questions people ask

Is Backstory better than Twenty?

In our reviews Backstory scores 3.4 and Twenty scores 4.2. The better pick depends on the job. Backstory: Formerly People.ai - AI reads every email, call, and meeting to score deals against the MEDDPICC framework and flag pipeline risk, answered directly inside Claude, ChatGPT, or Slack. Twenty: Open-source CRM you can self-host, with custom objects and an MCP server built in.

Which is cheaper, Backstory or Twenty?

Backstory: see pricing. Twenty: from $9/mo.

Do Backstory and Twenty have free plans?

Only Twenty has a free plan.

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