List your tool

Head to head · 2026

Clay vs Twenty

Pricing, free plans, ratings, features, pros and cons, side by side. Where one comes out ahead, we mark it.

Clay

Enriches every lead row with data pulled from 50-plus sources

4.5$167/mo

Visit Clay (opens Clay in a new tab)

Twenty

Open-source CRM you can self-host, with custom objects and an MCP server built in

4.2$9/mo

Visit Twenty (opens Twenty in a new tab)

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

  • Lower starting price

    Twenty

    From $9/mo against from $167/mo

  • Free plan

    Tie

    Both have one

  • Higher rating

    Clay

    4.5 against 4.2

  • Same job?

    Yes

    Both are Sales & Revenue AI tools

Side by side

Compared onClayTwenty
Our rating4.5Better4.2
Starts at$167/mo$9/moBetter
Free planYesYes
CategorySales & Revenue AISales & Revenue AI
PlansFrom $167/moFrom $9/mo
Key features
  • Data enrichment waterfalling across 50+ external providers
  • Spreadsheet-style interface for lead and company data
  • AI-personalized outreach message drafting
  • Fallback lookups when a first data source misses
  • Free tier for testing smaller lists
  • Custom objects, fields and composable data models
  • No-code workflow automation
  • MCP server for Claude, ChatGPT and Cursor
  • TypeScript apps framework for extensions
  • Self-hosting or managed cloud, with Salesforce and HubSpot migration
Pros
  • Enrichment depth across dozens of data sources in one place
  • Personalization is grounded in real researched data, not templates
  • Purpose-built for sales and growth workflows specifically
  • Self-hosting removes the vendor's leverage over your own data
  • MCP access so assistants can work the CRM directly
  • Migration tooling from the incumbents you are leaving
Cons
  • Pricing runs well above general automation platforms
  • Learning curve for building complex enrichment waterfalls
  • Value depends heavily on outbound sales being a core need
  • Self-hosting means owning backups and uptime for a system sales depends on
  • Smaller integration ecosystem than the established CRMs
  • Customisability is work before it is a benefit
CompanyClay Labs, Inc., founded 2017Twenty

Prices come from each vendor's pricing page, last checked 20260814. Check the vendor before you buy.

FAQ

Questions people ask

Is Clay better than Twenty?

In our reviews Clay scores 4.5 and Twenty scores 4.2. The better pick depends on the job. Clay: Enriches every lead row with data pulled from 50-plus sources. Twenty: Open-source CRM you can self-host, with custom objects and an MCP server built in.

Which is cheaper, Clay or Twenty?

Twenty has the lower starting price: from $167/mo for Clay and from $9/mo for Twenty.

Do Clay and Twenty have free plans?

Yes, both have a free plan.

More comparisons

Clay compared with

All Clay alternatives

Twenty compared with

All Twenty alternatives