Apollo.io vs Salesloft (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Salesloft does not list a price
Free plan
Apollo.io
Only Apollo.io has one
Higher rating
Apollo.io
4.5 against 4.1
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Apollo.io	Salesloft
Our rating	4.5Better	4.1
Starts at	$49/mo	Not listed
Free plan	YesBetter	No
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	From $49/mo	See pricing
Key features	Database of 230M+ contacts and 30M+ companies AI-powered multichannel outreach sequencing Lead routing and CRM syncing Call summaries and deal pipeline tracking Free tier for limited use	Revenue orchestration platform for sales engagement, cadences, and pipeline execution Merged with Clari in December 2025 to form a combined revenue platform Combined entity manages more than $10 trillion in revenue across 5,000-plus customers $245M raised standalone, reaching a $1.1B valuation before the merger Steve Cox appointed CEO of the combined Clari-Salesloft entity
Pros	Extensive, verified contact and company database Combines several sales tools into one platform Free tier available to start	Deep, established sales engagement functionality refined since 2011 Clari merger adds forecasting and revenue intelligence to the platform's reach Massive combined customer base signals significant enterprise trust
Cons	Not a data analytics or BI tool despite its category placement here Best evaluated against sales prospecting competitors, not analytics tools Full value requires active outbound sales activity, not data analysis needs	Enterprise quote-based pricing requires a sales conversation Post-merger integration is still in progress, with separate interfaces for now Buyers should evaluate what the platform offers today rather than its combined roadmap
Company	Apollo.io, founded 2015	Salesloft, founded 2011

Prices come from each vendor's pricing page, last checked 20260715. Check the vendor before you buy.

FAQ

Questions people ask

Is Apollo.io better than Salesloft?

In our reviews Apollo.io scores 4.5 and Salesloft scores 4.1. The better pick depends on the job. Apollo.io: Actually a sales prospecting platform, not a data analytics tool. Salesloft: Merged with Clari in December 2025 to manage over $10 trillion in revenue across 5,000+ customers.

Which is cheaper, Apollo.io or Salesloft?

Apollo.io: from $49/mo. Salesloft: see pricing.

Do Apollo.io and Salesloft have free plans?

Only Apollo.io has a free plan.

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